Imagination drives the future
We are masters at living
Our life embodies our craft
Pursuing the authenticity, grace, and beauty of the East.
Founded on Japanese
tradition and sensibilities
We are devoted to creating lifestyles for the next generation
that honor classical Japanese aesthetics and tradition.
Our Values
Our ideals for life and work are based on the philosophy of Yūgen — a deep and mysterious sense of beauty of the universe, a subtle state of mind beyond words.
Appreciating the infinite dimensions of life,
Connecting with the intangible beauty of the universe,
Accepting the graceful blessings of nature,
Honoring tradition, while encouraging innovation.
Daring to design
the future of beauty
We offer services to help establish businesses
that will offer the world an enriched and refined way of life.
Incubation
Innovation
Marketing
Branding
Design
Investment
Let's work together
Corporate Information
Name
Yugen, Inc.
Location
Tokyo, Japan
President & CEO
Ryo Oshima
Line of Business
New business consulting, marketing and branding services. Planning, development, manufacturing, and sales of lifestyle products.